Step right up, Australia, and witness a spectacular piece of corporate magic:
🎩 Sell a cot intended to keep babies safe.
🎩 Discover that a high proportion are faulty.
🎩 Recall it because the end rails may dislodge.
🎩 Acknowledge that children could become trapped, fall from the cot, suffer serious injury or die.
🎩 Confirm that incidents have already occurred.
🎩 Place the business into liquidation.
🎩 Announce that customers will receive no remedy whatsoever.
And… POOF! The supplier has vanished.
The Natural Modern Cot was originally recalled by Cloud 9 Baby Bedrooms on 1 December 2025. The notice has now been updated because the company has been placed into liquidation, is no longer trading and—according to its external administrators—cannot provide customers with a remedy.
So, parents who purchased a recalled cot are now instructed to:
✅ Stop using it immediately.
✅ Dispose of it safely.
✅ Do not donate or resell it.
❌ Do not expect the supplier to repair, replace or refund it.
Apparently, the latest product-safety strategy is: sell it, recall it, liquidate it and leave parents holding the firewood.
This is not a faulty toaster that burns one side of the bread. It is a cot—a product in which parents place a sleeping baby, reasonably expecting the ends to remain attached.
The short-end rails may dislodge when the mattress base is in its lowest position or following movement or impact. That can create an entrapment or fall hazard, with a risk of injury or death.
Yet the practical outcome is that consumers carry the cost while the responsible business exits stage left.
This exposes a glaring weakness in Australia’s recall system. A recall is not much of a remedy when the business can disappear before providing one. If suppliers of higher-risk products can trade without adequate recall insurance, financial security or another mechanism protecting consumers, then “consumer protection” becomes little more than an online notice telling families they have lost their money.
Parents purchased a cot—not a ticket in a corporate insolvency raffle.
If you own a Natural Modern Cot, SKU NMC, from batches AUK212001 or AUK222002, stop using it immediately and dispose of it safely. Do not donate or resell it.
The supplier may have walked away, but the hazard has not.